Filipino band Pupil won gold and was hailed as the Best Music Video in 2008 Promax/BDA Awards held in New York City.In the music video, Pupil performed Animax Asia’s theme song, "Set Me Apart," which celebrate youth and individuality.
In a press statement, Sony Pictures Entertainment, which owns Animax, said the music video’s anime-inspired visual style characterizes Animax channel.
The music video featured Ely Buendia and bandmates Yan Yuzon, Dok Sergio, and Bogs Jugo as animated characters in the worlds representing science fiction, mystery, and action.
"Set Me Apart," which premiered June 2007 on Animax across Asia, has garnered tens of thousands of hits online.
Tracy Wong, Animax Asia director of creative services, directed the video, which was designed by Hue Visualab, a Malaysian broadcast design and animation studio.
Wong said Animax Asia is not stopping with the success of "Set Me Apart" as they are looking to animate their viewers’ original works with "My Friend is an Alien" drawing contest and is set to produce its biggest project in 2008 – LaMB, which will be the channel’s very first original anime production.
LaMB is based on the award-winning script written by Filipino contestant Carmelo Juinio, who participated in the pan-Asia script writing competition in 2007.
Promax/BDA is a professional association for promotions and marketing executives in electronic media worldwide. Its members include all major terrestrial, cable, and satellite television stations and associated media, including advertising and production companies.
It promotes best practice in the expanding world of marketing and promotion in the electronic media.
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